www.badcorp.org

I came across this very interesting website today. It even has a "Shitlist" (I kid you not!) featuring the top 9 corporations with less than savoury goings-on in their corporate backyard, i.e. unsafe workplace, violating environmental standards, defrauding consumers, etc.

We actually use and see these brands everyday through their big bad ads (Philip Morris, Exxon *not applicable in the Phils, I think*, Nike, McDonald's, Monsanto *not so visible in the Phils*, GE, Sara Lee, Gap and Nestle).

The site also points out the strategy bad corporations take to mend their tarnished reps: change their corporate names. For example:

• Philip Morris is renamed Altria
• Tricon Global (owner of Taco Bell, KFC and Pizza Hut) is renamed Yum! Brands
• Andersen - Accenture
• PricewaterhouseCoopers Consulting - Monday (ha ha ha!)
  
• Monsanto Chemicals - Solutia